In the early 2000s, I often sat with my grandfather in the highlands of Kenya.
He would share stories from his childhood in the early 1900s about how people traveled hundreds of kilometers to Nairobi using animals for transport. What took them days is now done in just a few hours thanks to modern roads and vehicles.
Just as transportation changed the lives of my grandfather’s generation, AI is changing the way we work today by being an important player and as a marketing assistant.
The question is: Why run your business the hard way when AI can help you work smarter as your marketing assistant?
Why AI Matters as a Marketing Assistant
Running a small business is tough. You wear many hats, handling customers, operations, finances, and of course, marketing. But here’s the challenge: marketing takes up time, energy, and often money you don’t have.
But with AI, all this becomes a downhill. Think of it as your virtual marketing assistant. Always available, affordable, and surprisingly easy to use.
- Need to generate leads? AI tools can help you find and engage prospects.
- Too busy to reply to customers? Chatbots can manage initial responses, comments, and direct messages while you focus on running your business.
So why can’t you do any of these?
Many small business owners hesitate to try new technologies. But in this fast-moving world, the ability to learn, unlearn, and relearn will keep you competitive.
- Learn how AI can simplify your daily tasks.
- Unlearn the old belief that marketing has to be expensive and time-consuming.
- Relearn modern approaches that give you back time while still growing your business.
The key here is not to blindly follow every new tool. Instead, be selective. Test different AI solutions to see the best fit as your marketing assistant.
Author Paulo Coelho, in The Alchemist, discusses how small, simple choices can turn an ordinary life into something extraordinary. As a small business owner, you are the alchemist of your business, transforming everyday resources into a marketing assistant that brings you growth and success.At the end of the day, AI is here to assist you, save you time, lower costs, and help you stay competitive. AI simply gives you an advantage. Learn how AI can save you time and stress in running your small business.