By now, you’re likely wondering whether ethical AI practices in Marketing are even worth discussing.
Well, the real question should be, is there a right and wrong way to use AI?
From my perspective, there are endless ways to utilize AI. Some are responsible, and others not so much.
Take a look at recent incidents in Kenya, where AI was misused to produce images of the President inside a coffin.
Those were unethical AI practices. And they’re seriously undermining AI trust and credibility.
In this post, let’s dive into how you can adopt ethical AI in marketing by sharing clear, strategic methods we’ve implemented at VALSIG Solutions to meet ethical AI standards without sacrificing our integrity.
AI Isn’t Going Anywhere
AI is here to stay. And most businesses have come to terms with that fact. But the pressing question becomes, “how do we utilize AI without stepping over those little ethical lines?”
See, as customers engage with your business, they’re increasingly differentiating between authentic human interaction and automated replies.
Trust us not, they can sense when AI is in play, and they’re paying attention to how you use it.
So in the same breath, when it comes to creating content, be it blog posts or social media updates, at Valsig Solutions we haven’t handed creativity over to machines.
Why?
Because human creativity is one of the rarest and most valuable assets in marketing today. It’s among the few corners where AI hasn’t taken over human ability.
So even as AI tools get more advanced, the importance of human insight is still greater than ever.
My Approach to Ethical AI Practices
Personally, when brainstorming ideas I often turn to AI for inspiration.
I’ll ask questions like, “What are the key points my audience really needs to grasp about this topic?” Did I use AI? definitely. But for brainstorming only.
I’ll then draft everything myself, print it out, and then go through it with a pen and paper for editing. When I’m done reviewing, I’ll then make necessary changes directly from my Macbook. In fact I love writing on the Notion App.
Did I let AI take over the writing process? no!
Looking into 2025 from a far, smart marketers have noticed that people have really been overwhelmed by generic AI content.
And as we get into 2026, the human aspect is becoming increasingly rare and valuable.
So whenever you copy and paste AI-generated content without even adding your own flair, and then expecting your audience to trust you from doing that, sorry, they’re able to spot it right away.
And yes, that’s unethical AI practice in marketing.
Ethical AI practices means treating technology as a helpful tool to guide humans not mislead them, or substitute human creativity and authenticity.
I hope this resonates. If it does, let us know which unethical AI practices have you noticed in your industry?
Related: The Human Touch and AI: Why Combining Both is Key to Smart Marketing