Every man and their dog is talking about the new Finance Act 2026 in Nairobi. But what does that have to do with your digital marketing? At a glance, this is a draft Bill expected in April, full Act by…
For many small business owners, digital marketing cost feels expensive from the very beginning. You spend money, wait for results, and start wondering if it’s even worth it. That feeling is common, and also misleading. The truth is, digital marketing…
So if you’re running a business and juggling many responsibilities, I understand exactly how you feel right now. Maybe someone told you that you need to start “doing digital marketing.” But where do you even begin when there aren’t enough…
If you’ve ever asked for a marketing quote and nearly spilled your coffee when you saw the numbers, you’re not alone. Many small business owners look at the average digital marketing cost and instantly feel like it’s out of reach.…
For as long as human beings have traded, marketing has relied on word of mouth. It’s how the caveman told his neighbor about a good hunting spot. It’s how your parents recommended a trustworthy tailor. And a few years ago,…
If you’re having trouble with digital marketing, by the end of this blog, you’ll know where you are, and what steps to take to reach your business goals using digital marketing. Let me share a story of a woman I…