If you’re sitting there wondering about how you can measure your marketing success without complicating it, let me tell you about one of our clients called Grace.
She had recently watched another slow Tuesday pass by at her boutique in Nakuru. Although she had beautiful clothes that her walk-in customers loved, she felt stuck. “I have great products, but how do I reach people beyond this neighborhood?” she thought.
“I’ve heard about Instagram and Facebook ads, but it sounds too complicated and expensive,” she said. “And I’m cautious of wasting money on something I don’t understand”
Grace’s situation is common among small business owners in Kenya. She relied mainly on walk-in customers and occasional WhatsApp messages to her small contact list.
When she reached out to us, we didn’t overwhelm her with more tasks or expect her to learn complicated platforms. Our team dramatically said: “Focus on You, and we focus on You”
We created her Instagram content, scheduled all her posts, set up and managed her Facebook ads with a budget of just Ksh 2,000 per week. And even optimized everything behind the scenes. Grace didn’t have to learn anything new or spend hours figuring out social media.
Within the first month, the results started flowing directly to her phone: more WhatsApp inquiries, more calls, more orders.
By the third month, Grace’s transformation was remarkable. Orders were coming from Nairobi, Mombasa, and towns she had never sold to before.
Technically, we don’t burden clients with complicated reports. Instead, we measure marketing success through four simple, tangible metrics they can see and feel:
- Weekly Inquiries: We count every WhatsApp message, call, and direct message that comes to the client’s phone. More inquiries mean our strategy is working.
- Phone Activity: The best measurement tool is the client’s phone itself. When it rings more often with potential customers, success is obvious.
- Monthly Sales Growth: We compare each month’s sales to the previous month’s income that the client can see in their bank account.
- Repeat Customer Orders: We track familiar names placing orders again, proving we’re not just attracting one-time buyers but building lasting relationships.
Today, Grace no longer worries about reaching customers beyond her neighborhood because we handle that entirely. While she focuses on selecting beautiful clothes and serving customers, we ensure her products reach buyers across Kenya.
Marketing success for a business owner like Grace or you, isn’t about you managing multiple platforms. It’s about partnering with experts who handle everything while you focus on what you do best, running your business.