For as long as human beings have traded, marketing has relied on word of mouth. It’s how the caveman told his neighbor about a good hunting spot. It’s how your parents recommended a trustworthy tailor. And a few years ago, before “digital” became a buzzword, it was the foundation of every successful small business.
Word of mouth hasn’t gone out of fashion. It has simply evolved. If you run a business and you’re wondering how to attract new customers, this blog is for you. By the end, you’ll see why WhatsApp marketing is the simplest first step into digital marketing, and why starting today will change how your business grows.
Many business owners complain that digital marketing requires them to become full-time marketers. But jumping into Facebook Ads or Google campaigns without prior experience can feel daunting.
From behavioral economics, researchers say once you make a small commitment, you’re more likely to make a bigger one later. In psychology, this is called the “commitment and consistency principle.” It applies to your marketing too.
If you take the first small step, say running your first WhatsApp promotion, you’re much more likely to commit to a longer-term digital marketing strategy.
That’s why we recommend WhatsApp marketing as your entry point. It’s not about learning complex ad platforms or burning through a budget. It’s about dipping your toes into digital marketing and discovering what works for you.
WhatsApp is already part of your daily life. You use it to chat with friends or update family groups. Now imagine using the same platform to connect with customers.
With WhatsApp Business, you can:
- Create a business profile with your logo and contact info.
- Build a simple catalog of your products or services.
- Post updates to your status that reach hundreds of contacts instantly.
- Run quick, affordable promotions.
It’s the new word of mouth on steroids. Instead of waiting for your customer to attend a wedding to recommend you, they can post about your services on their WhatsApp status, and suddenly 200 of their friends know about your business.
Download the WhatsApp Business app. Add a catalog. Post a simple status about what you sell. Then ask a few friends to reshare it. Even on a small incentive like a discount for every referral works.
That one action does two things: it gets your business in front of more people, and it gives you a taste of how digital marketing feels.
So here’s your challenge: before the week ends, post about your products, and invite a few friends to share. Your first step into digital marketing starts now, with WhatsApp marketing.