As a business owner in Kenya, you’ve probably noticed that whenever the word marketing comes up, the first thing that hits your mind is cost. And rightly so, for many small businesses, digital budget allocation often feels like an expense…
For as long as human beings have traded, marketing has relied on word of mouth. It’s how the caveman told his neighbor about a good hunting spot. It’s how your parents recommended a trustworthy tailor. And a few years ago,…
Many business owners in Kenya invest money in campaigns but don’t take the time to assess their marketing success. I’ve seen companies spend KSh 15,000 in one week on Facebook ads, only to question why the results felt lacking. The…
If you’ve been building your business for years, I mean pre COVID-19 era, you knew you needed to move online when covid happened. But like many entrepreneurs, you likely faced a critical decision. To hire a marketing agency which would…
When searching for affordable ways to promote your business, it’s easy to spend money on flashy methods that promise quick results but leave you disappointed and out of pocket after months of effort. Many business owners get distracted by expensive…
If you’re having trouble with digital marketing, by the end of this blog, you’ll know where you are, and what steps to take to reach your business goals using digital marketing. Let me share a story of a woman I…