As someone who’s worked as a comms manager for a decade or more, you already know that the constant approvals from waaayyyy too many stakeholders and everyone redoing your comms strategy never changes. So since we’re still in the room,…
Last year Google came into terms with Meta. They are going to recommend Instagram videos and image posts on Google searches. To individuals and businesses on Instagram with high profiles, that felt like doubling their audience reach by 50X in…
Social media has transformed into a video-dominated arena. Platforms like TikTok, Instagram Reels, and YouTube Shorts have accelerated content virality to some crazy unprecedented speeds, but while this is benefiting brands through rapid awareness, it is also exposing them to…
Every man and their dog is talking about the new Finance Act 2026 in Nairobi. But what does that have to do with your digital marketing? At a glance, this is a draft Bill expected in April, full Act by…
As a small business owner in Nairobi, you’ve likely seen the chaos when IShowSpeed was here in Kenya. Crowds swarmed his convoy in the streets. He needed police escorts just to move. He was vibing in a flashy matatu, learning…
For many small business owners, digital marketing cost feels expensive from the very beginning. You spend money, wait for results, and start wondering if it’s even worth it. That feeling is common, and also misleading. The truth is, digital marketing…
Have you ever kicked off a marketing campaign with big dreams, only to find yourself two years later wondering why the sales aren’t rolling in? But believe it or not, when you feel like throwing in the towel, it’s likely…
By now, you’re likely wondering whether ethical AI practices in Marketing are even worth discussing. Well, the real question should be, is there a right and wrong way to use AI? From my perspective, there are endless ways to utilize…
As a small business owner, you’ve likely seen how brands like Muthokinju Paints have carved out a stellar reputation all over Kenya. Their eye-catching orange branding is hard to miss. So what’s holding you back from reaching that same level…
Remember when you started running ads for your business? You probably felt excited watching people visit your website. But then came looking at the numbers and wondering what they actually mean. If you’ve ever opened Google Analytics and felt overwhelmed,…