If you’ve ever asked for a marketing quote and nearly spilled your coffee when you saw the numbers, you’re not alone. Many small business owners look at the average digital marketing cost and instantly feel like it’s out of reach.…
In the early 2000s, I often sat with my grandfather in the highlands of Kenya. He would share stories from his childhood in the early 1900s about how people traveled hundreds of kilometers to Nairobi using animals for transport. What…
As AI becomes more common, small business owners face an important question: How can I use AI while keeping real customer connections? We recently wrote another article about how AI can save you time and stress in running your small…
As a business owner in Kenya, you’ve probably noticed that whenever the word marketing comes up, the first thing that hits your mind is cost. And rightly so, for many small businesses, digital budget allocation often feels like an expense…
For as long as human beings have traded, marketing has relied on word of mouth. It’s how the caveman told his neighbor about a good hunting spot. It’s how your parents recommended a trustworthy tailor. And a few years ago,…
Many business owners in Kenya invest money in campaigns but don’t take the time to assess their marketing success. I’ve seen companies spend KSh 15,000 in one week on Facebook ads, only to question why the results felt lacking. The…
If you’ve been building your business for years, I mean pre COVID-19 era, you knew you needed to move online when covid happened. But like many entrepreneurs, you likely faced a critical decision. To hire a marketing agency which would…
When searching for affordable ways to promote your business, it’s easy to spend money on flashy methods that promise quick results but leave you disappointed and out of pocket after months of effort. Many business owners get distracted by expensive…
If you’re having trouble with digital marketing, by the end of this blog, you’ll know where you are, and what steps to take to reach your business goals using digital marketing. Let me share a story of a woman I…
Have you ever sat at your dining table with your laptop open, staring at an email from a “marketing expert” and wondering what on earth they are saying? They discuss ROI, CTR, funnels, and attribution models, making you feel like…