Have you ever kicked off a marketing campaign with big dreams, only to find yourself two years later wondering why the sales aren’t rolling in? But believe it or not, when you feel like throwing in the towel, it’s likely…
By now, you’re likely wondering whether ethical AI practices in Marketing are even worth discussing. Well, the real question should be, is there a right and wrong way to use AI? From my perspective, there are endless ways to utilize…
As a small business owner, you’ve likely seen how brands like Muthokinju Paints have carved out a stellar reputation all over Kenya. Their eye-catching orange branding is hard to miss. So what’s holding you back from reaching that same level…
Remember when you started running ads for your business? You probably felt excited watching people visit your website. But then came looking at the numbers and wondering what they actually mean. If you’ve ever opened Google Analytics and felt overwhelmed,…
If you run a small business and are considering online advertising, you’ve likely come across Google Ads and Facebook Ads. You may feel overwhelmed, unsure of which platform to pick or if it’s even within your budget. The good news…
So if you’re running a business and juggling many responsibilities, I understand exactly how you feel right now. Maybe someone told you that you need to start “doing digital marketing.” But where do you even begin when there aren’t enough…
This Black Friday, almost every business is slashing profit margins by 50%, 60%, or even 70%, expecting higher revenue returns and increased sales. This sounds like a solid strategy since everyone seems to be doing it. When you see competitors…
You’re likely going about Facebook ads the wrong way. Imagine creating attractive ads, setting a budget, and hoping the magic works. Only three weeks later to have spent over $500 without any results. Let’s explore how you can run Facebook…
As a small business owner, you’ve invested a lot of effort into building something meaningful. You know your business well, but when it comes to working with a content marketing agency, you might wonder if they will truly understand what…
The other day, I sat to write some blog posts when a CEO friend looked over and asked, “Newton, all this blogging, how does it even help the company you work for?” To answer her question, I just took a…