For as long as human beings have traded, marketing has relied on word of mouth. It’s how the caveman told his neighbor about a good hunting spot. It’s how your parents recommended a trustworthy tailor. And a few years ago,…
If you’re sitting there wondering about how you can measure your marketing success without complicating it, let me tell you about one of our clients called Grace. She had recently watched another slow Tuesday pass by at her boutique in…
If you’ve been building your business for years, I mean pre COVID-19 era, you knew you needed to move online when covid happened. But like many entrepreneurs, you likely faced a critical decision. To hire a marketing agency which would…
When searching for affordable ways to promote your business, it’s easy to spend money on flashy methods that promise quick results but leave you disappointed and out of pocket after months of effort. Many business owners get distracted by expensive…
If you’re having trouble with digital marketing, by the end of this blog, you’ll know where you are, and what steps to take to reach your business goals using digital marketing. Let me share a story of a woman I…
Have you ever sat at your dining table with your laptop open, staring at an email from a “marketing expert” and wondering what on earth they are saying? They discuss ROI, CTR, funnels, and attribution models, making you feel like…
There are many businesses and companies in Kenya today seeking to attract clients on Instagram. The problem is they don’t know exactly what to do, and this blog piece solves that. If your company has posted quality content consistently or…