These social media marketing ideas will help you build your business from the ground up. Whether you’re a CEO, a social media marketing manager, or a content manager, these ideas will improve your approach to social media for better results.…
If you’re a small business owner, you’ve likely considered many marketing ideas. Among those is “email marketing.” Everyone swears by it. But what makes it so effective isn’t the technology; it’s the relationships it builds. For years, email marketing has…
Many small business owners feel uncertain about building a website. The question, “How do I create a small business website?” comes up in almost every chat I have with entrepreneurs, and that’s what this blog addresses. Whether you’re just starting…
If you’ve ever asked for a marketing quote and nearly spilled your coffee when you saw the numbers, you’re not alone. Many small business owners look at the average digital marketing cost and instantly feel like it’s out of reach.…
In the early 2000s, I often sat with my grandfather in the highlands of Kenya. He would share stories from his childhood in the early 1900s about how people traveled hundreds of kilometers to Nairobi using animals for transport. What…
As AI becomes more common, small business owners face an important question: How can I use AI while keeping real customer connections? We recently wrote another article about how AI can save you time and stress in running your small…
As a business owner in Kenya, you’ve probably noticed that whenever the word marketing comes up, the first thing that hits your mind is cost. And rightly so, for many small businesses, digital budget allocation often feels like an expense…
For as long as human beings have traded, marketing has relied on word of mouth. It’s how the caveman told his neighbor about a good hunting spot. It’s how your parents recommended a trustworthy tailor. And a few years ago,…
Many business owners in Kenya invest money in campaigns but don’t take the time to assess their marketing success. I’ve seen companies spend KSh 15,000 in one week on Facebook ads, only to question why the results felt lacking. The…
If you’ve been building your business for years, I mean pre COVID-19 era, you knew you needed to move online when covid happened. But like many entrepreneurs, you likely faced a critical decision. To hire a marketing agency which would…