Many small business owners feel uncertain about building a website. The question, “How do I create a small business website?” comes up in almost every chat I have with entrepreneurs, and that’s what this blog addresses.
Whether you’re just starting out or already have someone working on your site, it’s important to know what a solid small business website can do for your brand.
A website is not a luxury. It’s proof of your credibility. It shows clients and other businesses that you are professional and serious. Without a website, even great products can seem unreliable.
I once had coffee with a client in Nairobi, a talented entrepreneur who had gained recognition through podcasts and interviews. When people asked how to learn more about her business, she only had Instagram. People would follow her, scroll through her posts, and then leave. No conversions.
I asked if she had ever considered creating a website. She said she had but didn’t know where to start. So, I took out my iPad, opened the notes app, and drew four boxes.
In the first box, I wrote Domain.
“That’s your business name on the internet,” I said. “Something like www.mybusiness.co.ke.”
In the second box, I wrote Hosting.
“That’s the home for your website, where all your pages and files live.”
The third box was labeled Website Builder.
“This is the engine, tools like WordPress, Wix, or Shopify that help you manage your content.”
In the fourth box, I wrote Design.
“This is what people see, your homepage, about page, and contact page. It’s the face of your brand.”
She looked at the boxes for a moment. Then she said, “I think I understand now.”
But soon came the real questions: What skills do I need? Where do I start? And that’s how she ended up working with Valsig Solutions to build her small business website and other custom solutions for her growing brand.
The truth is, creating a small business website isn’t about coding or fancy tools. It’s about having clarity and a purpose. You start with your goal, choose a name and a host, build the engine, and then design something that reflects who you are.
If you have the time and design skills, feel free to build it yourself. For most entrepreneurs, it can be a long, technical process. Between design, content, and setup, it can take up your whole week or month.
But the right team will create a small business website that not only looks appealing, but also works hard for you every single day.