So if you’re running a business and juggling many responsibilities, I understand exactly how you feel right now. Maybe someone told you that you need to start “doing digital marketing.” But where do you even begin when there aren’t enough hours in the day?
The good news is, you don’t have to become a marketing expert overnight.
You just need a straightforward digital marketing checklist that fits your life. That’s exactly what I’ve created for you in this post. And because I’ve been in your shoes, I know this digital marketing checklist will have a huge impact on your business.
Your first week with this digital marketing checklist is about taking important baby steps.
Days 1-2: Take a coffee break and jot down three goals for your business for the next 90 days. Then, think about your ideal customer. What worries them? What are they looking for? This will be the base for your entire digital marketing checklist.
Days 3-4: Google your business name right now. Seriously, go do it. Claim your Google Business Profile (it’s free!) and make sure your website looks good on a phone. Most of your customers will be scrolling during lunch breaks.
Days 5-7: Choose two social media platforms where your customers spend time. Set up your profiles, post your first piece of content, and relax.
Now that you’re set up, the rest of this digital marketing checklist helps you start real conversations and set up marketing systems.
Days 8-10: Write one blog post answering a common question from customers. Add an email signup to your website offering something genuinely helpful.
Days 11-14: Create five social media posts for the week. Share a tip, show some behind-the-scenes, and ask a question. Ask three satisfied customers for Google reviews, then spend 30 minutes a day engaging with your audience.
This is where your digital marketing checklist starts getting exciting. You’re going to invest a little to reach more people.
Days 15-17: See what’s working so far. Start a small Facebook or Google ad, just $5-10 a day targeting your local area. Create a simple downloadable resource to grow your email list.
Days 18-21: Record a 60-second video on your phone sharing something useful. Reach out to five related businesses for partnership opportunities.
The last week of your digital marketing checklist helps you set up systems so you’re not starting over every day.
Days 22-25: Send your first email to subscribers. Create all your content for next week in one sitting. Check how your ads performed and learn from the results.
Days 26-30: Reach out to past customers with a simple message. Plan your content for the next 90 days. Collect testimonials for your website. On Day 30, look back at everything you’ve accomplished. It’s that real.
By following this digital marketing checklist, you now have a real online presence, a growing email list, helpful content, and actual data showing what your customers respond to.
So what are you waiting for? You’ve got this. And when you need further support, I recommend you check out our free mini-course.